Have been working with Ben for over 4 years, extremely professional
Ocean City, MD
Ocean City Websites & SEO
Six thousand eight hundred people live here. Eight million come every year. Your website is not talking to your neighbours — it is talking to somebody three states away deciding right now where to stay, eat and book.
Who you actually get 
You are hiring me.
That is me, and Ocean City is not a market I found in a spreadsheet — I took the photograph at the top of this page. My wife and I bring our five kids here for two weeks every summer, and have for six years running. I have stood in the line, paid the rates, hunted for parking in July and looked up half these businesses on my phone from the beach. I know exactly what your customer is doing when they find you, because I have been that customer for six years.
Read this before the season starts
Everyone here is busy in July. That is exactly the problem.
The season does not leave room to think about the website, and by the time it is quiet enough to fix, the booking decisions for next year have already started. The businesses that win here are the ones that sorted this out in February.
How it usually goes
Fixed in a hurry, in May
- A site last touched two seasons ago, with last year's hours still on it
- Rebuilt in a panic three weeks before Memorial Day
- Invisible to anyone searching from outside the area, which is everyone
- Nobody to call in July, when it matters most and you have the least time
MCG
Built in the off-season, quiet all summer
- Built and ranked between October and March, when you can actually think
- Written for someone searching from Pennsylvania in February, not from Coastal Highway in July
- Unlimited updates at a 12-hour average — hours, menus and rates change same-day
- The founder on your account, and no conflicts with anyone you compete with here
The receipts
The kind of work we would be doing for you in Ocean City.
Real sites, live right now, for businesses that pay us to keep them fast. Hover to stop one and look at it.
A town of 6,844 that serves eight million
Almost nowhere else works like this. Your entire year is decided across a handful of weeks, by people who have never met you, comparing you to four other options on a phone with sand on it. That is not a normal local search problem and it should not get a normal local website.
Local search
Found by people who are not here yet
Almost every search that matters to an Ocean City business happens somewhere else. Someone in Harrisburg or Baltimore in February, planning a week in July, deciding between you and four others they have never visited. That is a fundamentally different search problem from a contractor serving the neighbourhood, and it wants different content, different structure and different timing.
It also means the map pack is only part of it. Ranking for “restaurants near the Boardwalk” matters in season, but the searches that fill your calendar happen months earlier, from a couch two states away.
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Planning-season content
Pages built for the person researching in January, not only for the one standing on Coastal Highway in July.
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Google Business Profile strategy
Hours, seasonal closures, photos and posts kept current — the details that decide a booking and go stale fastest here.
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Neighbourhood-level targeting
Downtown and the Boardwalk, Midtown, North OC, West OC and out toward Berlin and Ocean Pines.
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Technical SEO foundation
Speed, structured data and mobile performance — most of your traffic arrives on a phone, outdoors, on patchy signal.
Design
A website that works with sand on the screen
Your visitor is outdoors, one-handed, in bright sun, on a crowded network, and they will give you a few seconds. Menus, hours, rates and a phone number need to be immediate. Anything clever that costs a second of load time is costing you the booking.
We are 350 miles from the Boardwalk and honest about it — this is remote work, done by the founder rather than handed to whoever is free. What we are not is a stranger to the town.
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Conversion-focused design
Book, call, order or reserve reachable from anywhere on the page, on the first screen.
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Mobile-first performance
Under two seconds on a phone on a saturated summer network, not on office fibre.
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Premium managed hosting
Hosting, backups and security handled in-house, so a July traffic spike is not your problem.
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Unlimited updates
Rates, hours and menus change constantly here. Changing them is included, not billed per request.
Why MCG
Why Ocean City businesses work with us
01
We Know the Season
Built in the off-season and ranking before the booking window opens, rather than rebuilt in a panic in May.
02
Written for the Visitor
Your customer is deciding from another state, months out. Everything is written for them, not for your neighbours.
03
One Team, Reachable
Design, SEO, hosting and support stay connected, with the founder on the account and a 12-hour average turnaround.
Questions
Ocean City questions, answered
You are not based in Ocean City. Does that matter?
For the work, no — almost none of your customers are local either, and the search happens from out of state. For knowing the town, we have been coming here two weeks a year for six years. What you should weigh is that we are remote, that the founder is the one doing the work, and that nobody you compete with here is a client of ours.
When should we start if we want it ready for the season?
October through February. SEO takes months to compound, and the booking research for summer starts in late winter. A site that goes live in May has missed the searches that fill it.
Do you work with seasonal businesses that close for the winter?
Yes, and the off-season is when the work should happen. A closed season is the only stretch of the year you have time to do this properly, and it is exactly when your next season is being decided.
Which areas do you cover?
All of Ocean City — Downtown and the Boardwalk, Midtown, North OC — plus West Ocean City, Berlin, Ocean Pines and up to Fenwick Island.
Can you handle rate and hours changes quickly in season?
That is the point of unlimited updates. Send it over and it is generally live the same day; the average turnaround is 12 hours. In a town where hours change with the weather, that matters more than it does anywhere else we work.
Serving Ocean City and Worcester County
- The Boardwalk & Inlet
- Downtown Ocean City
- Midtown
- North Ocean City
- West Ocean City
- Berlin
- Ocean Pines
- Fenwick Island
Google reviews
Verified 5-star reviews from real clients.
Ocean City, MD 
Let's talk about your Ocean City project.
Tell us where you are and where you want to go. We’ll give you a straight answer about what it takes to get there — and whether we’re the right team for it.
Ben McGinnis — Founder. Every account is personally backed by me.
Let's talk before the season turns.
A free audit of your site, rankings and listings — and a straight answer about what it would take to be ready for next summer.
Personally backed by Ben McGinnis, founder 
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