McBane Insurance & Financial Services
Competing for search visibility against national ad budgets
A family agency since 1900, competing with national names
A family agency since 1900, competing with national names McBane Insurance & Financial Services has served Bergholz, Carrollton, and Wintersville, Ohio since 1900 — but as an independent agency, it was competing for search visibility against the massive ad budgets of national names like Nationwide, State Farm, and Allstate.
A full rebuild, built to compete
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Rebuilt the McBane Insurance website from the ground up
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Developed a local SEO strategy to compete in a crowded, big-budget insurance category
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Manages content and search visibility across multiple service lines and locations
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Provides ongoing monthly retainer support as competitive keyword pressure keeps rising
Comparing April 2025 to the most recent 30 days, Google Search Console impressions nearly doubled (1,496 → 2,922) while clicks held roughly flat and average position softened somewhat (22.2 → 30.9) as the site now surfaces for a much broader set of competitive insurance search terms — a natural tradeoff when expanding into keyword territory dominated by national ad budgets. Google Analytics sessions grew about 23% comparing year-over-year 3-month averages.
MCG provides website design, local SEO, and digital marketing for contractors, clinics, and local brands across the Pittsburgh region and the wider tri-state area.
See More of Our Work
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#1 search visibility, backed by 3 years of full-service digital partnership
Every one of these was built by the same guy who’d build yours.
Every project starts the same way: I look at what you have now and tell you what I’d change. No charge for that part.