Industrial Equipment Distribution — Case Study

Voto Manufacturers Sales Co.

Page 3 to Page 1 on Google

Voto Manufacturers Sales Co. website preview
The Challenge

An outdated site holding back an 85-year-old company

An outdated site holding back an 85-year-old company. Voto Manufacturers Sales Co., a Steubenville, Ohio industrial equipment distributor founded in 1938, was working with a dated website and logo that no longer reflected the business, and was buried on page 3 of Google for its core search terms.

What We Did

A full rebuild — brand, site, and search

  • Took over and rebuilt the website from scratch

  • Completely redesigned the company logo

  • Built custom product and location filters for the equipment catalog

  • Runs an ongoing media, headshot, and video program for the team

The Results
27.9 → 6.5 Average Google ranking position
+39% Site sessions (3-month average, Google Analytics)

Google Search Console average position improved from 27.90 to 6.45 — moving from page 3 to page 1 of Google. Google Analytics sessions grew about 39% comparing recent 3-month averages; clicks and impressions held roughly flat over the same window.

MCG provides website design, local SEO, and digital marketing for contractors, clinics, and local brands across the Pittsburgh region and the wider tri-state area.

Every one of these was built by the same guy who’d build yours.

Every project starts the same way: I look at what you have now and tell you what I’d change. No charge for that part.